GAGELGANS

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GAGELGANS.COM

GAGELGANS

EKATERINA

· Marketing Director
· Brand Lead
· FMCG · Tech · B2B / B2C

I build brands that become visible, trusted and scalable

Final product

Strategy

Idea

Strategy-led brand building for companies that need visibility, trust and growth.

I work with European companies and teams to build brands and products that are not only well-designed, but market-ready, trusted and scalable.

VIEW CASE STUDIES
DOWNLOAD CV

ABOUT

WHAT I DO BEST

Marketing
& Strategy
- Integrated campaigns
- Brand positioning
- Product launches
- Market expansion
Digital
& Creative
- Social media strategy
- Content systems
- Creative direction
- Visual communication
Management
& Leading
- Leading teams (5–20 ppl)
- Managing agencies
- Cross-functional collaboration
Data
& Tools
- KPI reporting
- CRM workflows
- Modern tools for marketing

CASE STUDIES

CASE 1 - Evse IQ: European Product Launch

ROLE: Marketing Director, Product Manager
MARKETS: CZ, DE, SK, PL, HU

CHALLENGE:
Introduce a new smart-tech product to European markets with no existing brand, product design, communication system or marketing assets.

WHAT I DID
• Created the brand concept, name and product design and positioning
• Developed the full visual and communication system
• Directed website, sales materials and content production
• Managed digital communication and launch strategy
• Coordinated engineers, IT, sales and external agencies
• Led creative direction and messaging across markets

RESULT
• Strong launch with high partner interest
• Recognizable brand identity used across all channels
• Increased inbound requests and market visibility

C as e 2 - Count IQ: Brand & Marketing Ecosystem

Role: Brand Lead / Marketing Director

CHALLENGE
Build a complete brand for an IT product entering EU markets. Unify communication and create a professional marketing presence.

WHAT I DID

Built the brand identity and messaging
Created website, presentations and digital content
Developed visual style for marketing and investor materials
Directed creative production and managed contractors
Prepared positioning for international audiences

RESULTS
• Clear and strong brand perception
• Consistent identity used across digital channels

• Improved inbound leads from partner markets

CASE 3 - Heli IQ: Digital Campaign & Lead System

Role:Marketing Director
MARKETS: CZ, DE, SK, PL, HU

CHALLANGE
Launch a new product category and create a functioning lead generation system.

WHAT I DID:

Built digital communication and content strategy
Set up lead flows and connection with sales team
Directed visual identity and marketing messaging
Coordinated digital channels and content creators

RESULTS:
• Increased volume and quality of inbound leads
• Improved conversion and sales communication
• Strong digital presence in the product category

CASE 4
R+T Stuttgart International Expo

Role: Project Lead

CHALLENGE
Complete preparation for a major international expo in under one month after previous contractor failed.

WHAT I DID
• Built the entire visual and communication concept
• Led production, design, content and on-site installation
• Coordinated engineers, sales, management and suppliers
• Created presentations, product visuals and marketing assets
• Directed the brand experience during the event

RESULTS
• Successful international presentation
• High partner interest and long-term collaborations
• Strong brand visibility and professional perception

50+ completed projects and 10,000+ hours of hands-on experience in branding, marketing and digital campaigns.